There are so many books and articles on corporate citizenship that it can be hard to know where to begin. Here is a short list of the ones we've found useful. You may have to visit a library or order the article from the publisher, but it will be worth it. (NOTE: The links below will take you to the relevant publisher's website.)
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| ARTICLES |
| 2006 |
*NEW* Strategy & Society: The Link Between Competitive Advantage of Corporate Social Responsibility , Michael Porter & Mark Kramer, Harvard Business Review |
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The authors introduce a framework that individual companies can use to identify the social consequences of their actions; to discover opportunities to benefit society and themselves by strengthening the competitive context in which they operate; to determine which CSR initiatives they should address; and to find the most effective ways of doing so. (Must order through Harvard Business Review) |
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| 2006 |
*NEW* When social issues become strategic, Sheila Bonini, Lenny Mendonca & Jeremy Oppenheim, McKinsey Quarterly |
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This article clearly portrays the current challenges and opportunities in the field of corporate citizenship and provides practical advice for incorporating social issues into your overall business strategy. In brief, the article looks at: the changing social contract; rising public expectations; and, management’s slow reaction.
It outlines ways to manage these forces. |
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| 2002 |
The Competitive Advantage of Corporate Philanthropy, Michael Porter & Mark Kramer, Harvard Business Review |
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Considered by most to be mandatory reading for professionals working in this field, this article addresses how strategic philanthropy can improve a company's competitive context - -the quality of the business environment in the locations where they operate. (Must order through Harvard Business Review) |
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| 2002 |
The Virtue Matrix: Calculating the Return on Corporate Responsibility, Roger Martin, Harvard Business Review |
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Written by the Dean of the Rotman School of Business at the University of Toronto, the Virtue Matrix is a tool to help executives analyze corporate responsibility by viewing it as a product or service. (Must order through Harvard Business Review) |
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| 2002 |
The Business Case for Corporate Citizenship, Arthur D. Little, Inc. |
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This is a short and concise article that outlines 8 of the business benefits of corporate citizenship and provides examples. (Available for PDF download from publisher.) |
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| 2000 |
Conversations with disbelievers; persuading companies to address social challenges, John Weiser & Simon Zadek |
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This is a long article but selecting chapters and browsing through specific sections is easy to do. It brings together qualitative evidence that corporate citizenship can help a business improve its bottom line. (Available for PDF download from publisher.) |
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| 1999 |
From
Spare Change to Real Change: the Social Sector as a Beta Site for Business
Innovation ,Rosabeth Moss Kanter, Harvard Business Review |
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Interesting article that looks at how leading company are using partnership between private enterprise and public interest to produce profitable and sustainable change for both sides. (Must order through Harvard Business Review) |
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| BOOKS |
| 2005 |
Corporate
Social Responsibility: Doing the Most Good for Your Company and Your
Cause / Philip Kotler and Nancy Lee / Published by John Wiley & Sons, Inc.
ISBN 0-471-47611-0 |
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| 2005 |
The
Market for Virtue: The Potential and Limits of Corporate Social Responsiblity / David Vogel / Published by Brookings Institution Press
ISBN
0815790767 |
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| 2004 |
Compassionate
Capitalism: How Corporations Can Make Doing Good an Integral Part of
Doing Well / Marc Benioff and Karen Southwick / Published by Career Press
ISBN 1564147142 |
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| 2003 |
The Naked Corporation: How
the Age of Transparency Will Revolutionize Business / Don Tapscott and David Ticoll / Published by Penguin Group
ISBN 0-670-04398-2 |
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| 2002 |
The
Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom
Line / Bob Willard / Published by New Society Publishers
ISBN 0-86571-451-7 |
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| 2002 |
The
Responsibility Virus: How Control Freaks, Shrinking Violets - and the
rest of us - can Harness the Power of True Partnership / Roger Martin / Published by Basic Books
ISBN 0-465-04410-7 |
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| 2002 |
Good
Business: How to Make Money by Making the World a Better Place / Steve Hilton / Published by Texere
ISBN 1587991187 |
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| 2001 |
The Civil Corporation:The New Economy of Corporate Citizenship / Simon Zadek / Published by EarthScan Publications Ltd.
ISBN 1853838136 |
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| 2001 |
Brand
Spirit: How Cause Related Marketing Builds Brands / Hamish Pringle / Published by John Wiley and Sons Canada
ISBN 0471499447 |
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| 2000 |
Partnerships: profits
and not-for-profits together / Martha Parker / Published by the Muttart Foundation (Note: full text available for download)
ISBN 0-9687041-3-1 |
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| 1999 |
Connecting
Companies to Communities: A Guide to the Design and Management of Community
Investment Programs / Bill Prentice with Maxwell Brem / Published by Imagine, an initiative of the Canadian Centre for Philanthropy
ISBN 0-921295391 |
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| 1999 |
Give
and Take: A Candid Account of Corporate Philanthropy / Reynold Levy / Published by McGraw-Hill Ryerson College Division
ISBN 0-875848931 |
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| Call Richard Pringle at 905.339.3852 or him to learn more about how GrantStream can help you. |
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