| This list is a work in progress. New terms and definitions are developed all the time. If you can't find the term or definition you are looking for, please us. We would be happy to try to help or to add the word to our glossary. |
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| A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
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| Cause-related marketing (CRM): A commercial activity by which businesses and charities or causes form a partnership with each other to market an image, product or service for mutual benefit. (ie. a portion of sales goes to a cause) CRM partnerships can involve one or more partners. |
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| Charitable Organization: An organization that has been assigned charitable status and a charitable registration number from Canada Revenue Agency (CRA) and is legally permitted to issue charitable tax receipts. The organization must devote all of its financial resources to its charitable efforts and coincidental operating expenses. It must have a board of directors and an annual audited financial statement. A registered charity cannot devote more than ten per cent of its resources or efforts to advocacy or lobbying. |
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| Community Economic Development (CED): The process by which a community – often in partnership with public, private and/or non-profit sector organizations – develops and implements solutions to local economic problems and issues and, in doing so, builds long-term, sustainable and productive capacity that integrates economic, social and environmental considerations. CED involves a combination of economic and social goals. These goals are often inter-related; for example, economic development and commercial activities are undertaken to achieve social goals such as the relief of poverty or the empowerment of the community, while social goals, such as the advancement of education, are undertaken to develop the local economy. |
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| Community Sponsorship: A transaction between a sponsor and a non-profit or community based organization where community benefit is the primary intent. These sponsorships are often initiated by the community organization. They are different from commercial sponsorship by the degree and type of expected benefit to the company. Often the intended corporate benefit is more strategic and longer term (e.g., build or maintain corporate reputation, establish or support relationship management initiatives or develop credibility through affiliations with respected organizations). |
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Corporate Citizenship: The broad ethical accountability a company has to the society in which it operates. (It's also called social responsibility, corporate responsibility or CSR.) A good corporate citizen maximizes the positive impact of its activities while minimizing the negative ones. This includes paying attention to the following issues:
- environment,
- health and safety,
- human rights and human resources,
- community investment and development, and
- corporate governance, ethics, and management practices.
A company can still practice good corporate citizenship while focusing on its primary mission: to generate a profit while operating within the accepted legal, ethical and moral framework. |
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| Corporate Community Investment (CI): Community Investment is a strategic management approach to a company's donation, philanthropy or citizenship program. The core principle is that a company's donation budget should receive the same rigorous attention as any other expenditure. There should be alignment with the business, clearly defined goals and objectives (both for delivering benefit for the community and the company), evaluation and a focus on results. |
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| Corporate Social Responsibility (CSR): See definition for corporate citizenship. |
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| Donation: A monetary or non-monetary gift made to a charitable organization that is provided with no expectation of returned benefit. |
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| Employee Volunteer Grant: A corporate donation (usually cash) made to a charitable organization in order to recognize and reward the volunteer activities of an employee with that specific organization. |
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| Federated Appeal: A means of combining the fundraising efforts of different community organizations in order to decrease the number of direct appeals especially in the workplace. Funds are collected; allocated and re-directed to community organizations specified (e.g. United Way / Centraide, United Jewish Appeal). |
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| Fellowship: A position of advanced study in a specific academic discipline. It is customarily supported by a grant provided to an individual at the post-graduate university or college level. |
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| Gift: See Donation. |
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| Gift-In-Kind: A gift of product(s) or service(s) made by a corporation or individual to a charitable organization. Often, the donated products or services are those produced or sold for revenue (e.g., paper or accounting services) but can also be surplus goods (e.g. used computers) or property (e.g., land). |
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| Grant: See Donation. |
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| Interest Group: Organization or assembly of individuals that act to influence corporate or public policy in order to promote a specific social or political agenda. |
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| Matching Gift: A cash donation made by a corporation to a registered charitable organization that mirrors a donation made by an employee to the same organization. The amount may be equal to or a specific percentage of the amount made by the employee. |
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| NGO: Non-Governmental Organization. Usually refers to voluntary or not-for-profit sector organizations. |
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| Not-for-Profit (Nonprofit) Organization: An organization established to serve the public good rather than make a financial profit. All net earnings are retained for the purpose of the organization's efforts. Non-for-profit organizations can not issue charitable receipts. Charitable organizations are a sub-segment of the not-for-profit sector. |
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| Partnership: A mutually beneficial relationship between a corporation and a community group in which there are shared goals, risks, benefits, rights and responsibilities. |
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| Peer-to-Peer Ask: The process by which a prominent individual (e.g., a senior executive) requests a personal or corporate donation from another individual of comparable status to a third-party charitable organization. |
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| Scholarship: Funds designated to a particular educational institution or subject area that are awarded to students for the purpose of study, often on the basis of academic merit and financial need. |
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| Signature Program: A unique, custom-designed and visible corporate community investment initiative designed to contribute to measurable change on a societal issue or cause. Ideally, the selected issue should align with a company's brand, vision, mission and values. In making a difference to the issue, the program enhances the company's reputation and relationships with employees, customers and other key internal and external stakeholders by demonstrating commitment to good corporate citizenship. |
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| Social Marketing: The application of marketing principles to a social issue in order to affect attitudinal and behavioral change amongst the public or a specific population segment. Ie. smoking cessation. |
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| Sponsorship: A transaction between two parties in which financial consideration is exchanged for purchase of a tangible such as advertising, signage or event participation. The funds usually come from the marketing budget with an expectation for a marketing return. See also Community Sponsorship. |
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| Stakeholder: A group or individual who can affect, or is affected by, the activities of a corporation. These groups are often vital to the survival and success of the corporation. |
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| Voluntary Sector: (Also called the Not-for-Profit sector) One of the three sectors or divisions of the economy. The two other sectors are the Private (i.e., for-profit or business) and the Public (i.e., government and government agencies). |
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| Volunteer: An individual who provides unpaid services (e.g. time, skills, labour and expertise) to a charity. |
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| Call Richard Pringle at 905.339.3852 or him to learn more about how GrantStream can help you. |
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